Earley AI Podcast

In this podcast hosts Seth Earley & Chris Featherstone invite a broad array of thought leaders and practitioners to talk about what's possible in artificial intelligence as well as what is practical in the space as we move toward a world where AI is embedded in all aspects of our personal and professional lives. They explore what's emerging in technology, data science, and enterprise applications for artificial intelligence and machine learning and how to get from early stage AI projects to fully mature applications.Seth is founder & CEO of Earley Information Science and the award winning author of "The AI Powered Enterprise." Chris is a technology executive and strategist interested in how AI and Machine Learning will enable next generation customer and workforce engagement..

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Earley AI Podcast

Jeff Coyle on AI and Content Strategy - Episode #12

March 18, 2022 • Seth Earley & Chris Featherstone

In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strategy.

Highlights:

2:55 - Craft beer - on winning the award for a Mexican lager
10:00 - Jeff's path to a passion for SEO
14:30 - On using data to decide what to write about
20:00 - What does Google think you think is important on your site?
25:00 - Publishing low quality content is like a time bomb
36:00 - Existential risk of not using data to drive content decisions
39:00 - If you're not there at the top of the funnel you don't deserve to be at the bottom
41:45 - Owning a content space - what it takes
56:00 - Future of AI's role for content strategy

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