In this episode, Seth and Chris talk with Mike Kaput, Chief Content Officer at Marketing AI Institute, about how out-of-the-box AI is providing immediate value to businesses of all types.
Highlights:
4:04 Mike's day to day & background
11:30 Use cases & Planning
28:02 Ethics & Bias
36:45 Where do you start with AI in marketing?
40:00 Differentiation vs Standardization
43:30 Barriers to entry
47:35 Humans in the AI loop
Contact Mike:
Mike@pr2020.com
https://www.linkedin.com/in/mikekaput/
Links:
Marketing AI Institute
MAICON 2022
State of Marketing AI Report
The AI Powered Enterprise
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